LA Advertising is a full-service Advertising Agency.
There are three main benefits of having a full-service agency looking after your affairs …


1. Contactability and Consistency
At LA Advertising we don’t have just one person looking after your marketing and advertising – we have a whole team! This allows us flexibility when dealing with your advertising, as well as consistency of message.


2. Diverse Team Members
Our team members have come from a diverse range of backgrounds and have all had a wide variety of professional and personal experiences – this mix is essential for understanding your target demographics, and creating effective results for your business.


3. Full-Service Departments
There are many advantages offered by having all services provided under the one roof.


Account service, media, multimedia, creative, traffic and all other components are centralised, enabling consistency and cohesion throughout the whole marketing communication process.


Account Service

  • Personal contact with the agency – fully serviced.
  • Responsibility for knowing the account and developing and maintaining focus for our client’s business.
  • Contact with the owner of the agency – not just a Board of Directors.
  • The Managing Director has 30 years experience in the Advertising industry, a strong association with media negotiation and a vast knowledge in retail marketing.
  • Experienced Account Service team members across a wide age range … including a General Manager who will oversee the management of your business … plus the added benefit of our young team.


Media
  • LA Advertising is a fully accredited Media Buying Advertising Agency ... annually achieving the highest available AA Rating from the industry governing body ... the MCRL.
  • LA Advertising has a very strong and extremely beneficial relationship with the Media in Adelaide and nationally.
  • Because of our buying power, we are able to negotiate rates that a single client could never hope to see.
  • This highly respected association has produced many benefits for our clients, with special invitations for sponsorship.
  • Plus, we are constantly working with the media to come up with creative and cost effective ways to increase our client’s business.
  • We insist on consistency … providing incisive direction and a strong inter-relationship between the creative message and the media purchased. This enables a stronger focus on the target profile to better skew the media purchase to best suit the creative campaign and offer increased and relevant presence in the marketplace.

Creative – Writing
  • Without the ability to communicate with words, the rational and emotional personality of the brand cannot be told. We have the ability to write headlines and copy to reach out and touch your target audience with a smile, a laugh or a tear. We understand the power of the written word and it’s companionship with a strong or sensitive Art Direction.

Creative - Art
  • At LA Advertising, experts in production are working on your account everyday, so that we can control the quality of your jobs from start to finish.
  • We have the state of the art equipment which makes us one of the most technically advanced Agencies in Adelaide. We are able to produce catalogues, point of sale, price ticketing and so on …controlling virtually every element of print production in-house – meaning more effective quality control, keeping a cap on costs … and ultimately, providing savings for you.
  • A long term established rapport with various catalogue print houses – quality standards demanded and upheld.

Traffic
  • All material despatch controlled through the traffic department in the agency – Media Booking Advices provided to all agency staff weekly to ensure delivery of material when required to provide peace of mind for the client.

Service
There’s more to LA Advertising than Creative, Account Service, Media and Traffic etc.

Where we believe we stand out from the crowd is in our ability to get totally involved with our clients.

There is not one client we handle where we haven’t personally visited every store they have … be they in Sydney, Melbourne, Perth, Brisbane, Adelaide, Canberra, Darwin, Warrnambool, Hobart, Launceston, Mt Gambier, Geraldton and so on.

What we are trying to say is quite simple ...
A relationship with a client is like any other relationship … you have to put in the time and the effort … you have to work at it … over a long period of time.

To effectively work as part of your team, we need to get to understand as much about your business as we can … as soon as we can.
There are a lot of things that LA Advertising does for its clients that we believe should be part of what we do … things that other agencies may not do … or may charge extra for:

  • Reconciliation of media schedules (pre and post campaign) to ensure that what you pay for actually goes to air or to print.
  • Numbering of television spots to individual programs for individual commercials, thus matching the viewing demographic more closely to the product you are advertising.
  • Tear sheets attached to monthly accounts.
  • Analysis of sales against advertising costs.
  • Conference reports on each and every meeting held with the client.
  • Critical paths for major catalogue and TV production, enabling everyone involved to work to a time frame to meet the applicable deadlines.
  • Justification and reconciliation of client’s advertising budget to the proposed expenditure on a six monthly basis.
  • Monthly accounts despatched to the client in the first week of the month.
  • Production estimates prepared for clients on each and every job, but more importantly adhered to … unless there is a good reason that the client agrees with.
  • In-house proofing of all major catalogue jobs … cross checked by three individuals to minimise error.
  • The belief that major campaigns should be presented to key personnel, to enable them to understand the strategic and creative rationale behind every campaign before it goes to air … get your staff involved…it works!
  • Adding to the point above, we help you communicate regularly with managers, staff etc on how campaigns have performed, and getting valuable feedback from them direct from the shop floor.
  • Above all, accountability and analysis of each campaign to find out what works best and why, so that we can adjust the elements and move forward together. This is not short term, but a long term commitment.

That’s why LA!